Beneficial Shock! is a new bi-annual magazine for film lovers and design enthusiasts, with accompanying screen based motion features that will champion progressive thinking from contemporary illustrators, graphic designers and photographers. Rather than your standard film magazine full of reviews, celebrity news and press images, Beneficial Shock! aims to use illustration, visual documentation and design in humorous and irreverent ways to expressively interpret film related content. In short, film is just the beginning. Emma Mills talked us through the magazine and all of its wacky yet wonderful design. Visit their website here.